Why you need Social Media Marketing
Why do you need Social Media Marketing?
E-commerce has shaken the tectonic plates of marketing by occupying a larger place in the lives and hearts of people. Roundabout 3.8 billion people are using social media channels. They, of course, have the interest to purchase online as they do not have enough time to spend to visit shops for buying things. Thus, you must have social media marketing intentions to execute for the purpose of targeting the right audience.
As a marketer or creative, I’m sure you’ve felt the same at some point or another, so to help both of us kick the creative blues, I’ve compiled this list of inspirational (and many, bold).
For targeting the right business audience, you must have social media accounts on which you can upload and publish your content, posts, and products, contact information, delivery options, discounted offers to target your desired audience to extract their attention. That is the reason, you must have a presence on social media as it is the most affordable marketing channel.
According to the article, “7 reasons why social media marketing is important for your business”, written by Sharron Nelson “regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service”.
Purposes of Social Media
Different social media channels are used for multiple purposes. Find other purposes below
- For targeting the right business audience
- To know customer perception
- To know Public perception
- To boost sales
- To make your presence online
- Brand Awareness
HubSpot Marketing tools for Social Media Marketing
Marketing tools are the most important which helps you divergently to execute as well as evaluate the progress of your strategies and campaigns. The best tools on Hubspot as mentioned in the article “12 Social Media Tools You Need to Use in 2020” are as HubSpot's Social Inbox Tool, Kicksta, Later, Lightroom, Canva, Unfold, Retouchup, Quuu, and Design Wizard and many others.