Why you need SEO
What is SEO?
SEO stands for Search Engine Optimization. The term refers to the techniques which are used for the purpose of ranking websites higher in the search engine results pages (SERPs). If you have a website and want to enhance its search visibility, then SEO is the basic thing after purchasing domain and hosting. Traditional marketing patterns have been replaced with online marketing rapidly as that is easier to target the desired business audience by knowing buyer personas. According to the article, “26 SEO statistics for 2020 and what you can learn from them”, “in 2019 (to date), Google accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77%. Google has received nearly 2.3 trillion searches this year”.
Whenever the word “SEO” is uttered it seems pretty straightforward to find different types of keywords and then rank your website within a short span of time.
No way, there are multiple other things which keep in mind to frame up a comprehensive plan. The SEO we love these days is not at all the SEO that we learned some years ago because each year changes occur in the field.
Neil Patel in his article “SEO Made Simple: A Step-by-Step Guide for 2020”, opines, “SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword”.
Why you need SEO?
Inbound Marketing Campaigns relies on SEO
Are you looking to enhance the search-ability and visibility of your brand and products? Then, SEO is your ultimate need. Organic search is an important part of SEO that improves the visibility of your website in Search Engine. 75% of the overall search is owned by Google that is the reason that every brand desires to come to the top searches. If your brand or company comes on the top searches, you will get more and more clicks which will retain your top-ranked status because as defined by the data and figures of Moz, “the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years”. So, optimize your website to bring it at the top or first page for more traffic to grow up steadily. According to Brian Halligan, “The second method for creating a winning strategy in the era of inbound marketing is to be the world's best at what you do.” In this way, a winning strategy will help you to gain goals.
Search behavior in today world
Search behavior always remains changed and fluctuates because of the changing trends and priorities of people. In the epoch of pandemic, Google has issued a report on the changing search behavior of people during coronavirus pandemic.
According Search Engine Journal, to Google summarized the changing search behavior of people in five points which are as
- Assembling critical information
- Discovering new connections
- Adjusting to changes in their routines
- Praising everyday heroes
- Taking care of themselves and others
The aforementioned points illustrated the fact that the search behavior altered in the ongoing era because of shifts in their interests, desires, expectations, shopping demands and other sociological and psychological changes.
SEO Strategies and Tactics
SEO strategy is also known as an SEO approach that is the process of planning, framing up an outline, and then executing for the purpose of improving search engine rankings. The success of your strategy determines traffic on your website. There are multiple methods and strategies which are applied for the sake of generating traffic.There are multiple methods and strategies which are applied for the sake of generating traffic.
- On-page SEO
- Technical SEO
On-page SEO is based on the content that is uploaded on the website for the purpose of communicating with visitors and making you aware of the business and other things related to business. The content and keywords of the pages of the website guide search engine to comprehend the topical content and then optimize content.
Technical SEO is all about the non-content stuff or material of a website. Technical SEO improves the backend structure of a website that indirectly impacts on the visibility and optimization of a website by understanding and crawling the site by search engine.
Off-site SEO creates a relationship between your website and others’ websites. It also helps to build the credibility and reputation of a website. The techniques of off-page SEO helps a search engine to see the website as an ideal search result because of trusted as well as reliable sources.
Keywords and Long tail keywords
As content has vital importance in a website, similarly keyword stuffing occupies a large importance in SEO. Brian Dean opines as “SEO isn't about content creation. It's about content promotion.” “Longer content helps you rank better for your target keyword and brings in more long tail traffic … a win-win!” “Like links, the tweets a page has may influence its rank in Google.”
On the base of Keywords, the search engine is dictated and guided to optimize content in the particular category to rank websites. That is one important factor. There are different types of keywords such as:
- Short Tail Keyword
- Long Tail Keyword
- Mid Tail Keyword
Short Tail Keyword comprises one or two words. For instance, UK Packaging.
Mid Tail keywords are highly competitive. Mostly two or three words jointly make one mid-tail keyword such as best running shoes.
Long Tail keywords are longer than short and mid-tail keywords. These are in the form of a phrase. For example, Best and Affordable Car in UAE.