Inbound Marketing Agency
We  Automate  Business

partner-badge-color

Why you need
 Email Marketing

 

We  Automate  Business

Why you need Email Marketing

 

What is Email Marketing?

 

If you have a company that dispenses with a number of services or products and sends out an email to customers with the aim to let them know about the services and offers your company offers, then it is email marketing. In this way, you directly target your audience, and the audience directly responds to you. Email marketing is the most reliable and profitable method to show the presence of your company to compete with competitors. You will get the right leads to increase and boost your sale.

Dela Quist defines email in marketing perspective in these words, “Email is a well-known for its ability to generate direct response, but its lesser known power of building perception of a brand over time is very powerful and is something that retailors have yet to tap into”. 

The usage of email is for the purpose of promoting services or products to the desired or target audience. Email marketing is a comprehensive and trendier strategy in contemporary marketing or e-commerce to build a relationship by targeting potential customers. Essentially, it is done with automation email sending that is totally different from the traditional postal service. Email marketing is also known as an important type of direct marketing. Through email, many tasks are attained such as communication for the purpose of introducing your services, products, commercial or fundraising messages.

 

Why you need Email Marketing

 

 

Inbound Marketing must have Email Marketing. Oh, are you still skeptical about grabbing the idea that why you should adopt and follow email marketing? No worries at all. Every businessman desires to adopt a policy that is win-win by investing less and achieving more than the investment. If you have the same ambitions, then always add an email marketing strategy in your marketing strategies to grow up faster in the industry by using the online plate forums which are more reliable. 

No doubt social media marketing is getting momentum in the ongoing era through organic campaigns and paid campaigns to target your desired audience. But email marketing is considered as the most important and valuable channel as compared to social media channels because it is the direct way to interact with individuals and companies by converting them into your customers and suppliers. That is the reason, email marketing has become the need of the time. 

According to the research findings of Custora from 2013, the email marketing trends are skyrocketing with the passage of time since 2013.

“Email is an automated message sent to new subscribers or customers to welcome them and provide any interesting content or necessary information to set them up for success”.

If you like to know more book a free consultation

Book Now

Trends in Email Marketing?

 

If you have a company that dispenses with a number of services or products and sends out an email to customers with the aim to let them know about the services and offers your company offers, then it is email marketing. In this way, you directly target your audience, and the audience directly responds to you. Email marketing is the most reliable and profitable method to show the presence of your company to compete with competitors. You will get the right leads to increase and boost your sale.

Dela Quist defines email in marketing perspective in these words, “Email is a well-known for its ability to generate direct response, but its lesser known power of building perception of a brand over time is very powerful and is something that retailors have yet to tap into”. 

The usage of email for the purpose of promoting services or products to the desired or target audience. Email marketing is a comprehensive and trendier strategy in contemporary marketing or e-commerce to build a relationship by targeting potential customers. Essentially, it is done with automation email sending that is totally different from the traditional postal service. Email marketing is also known as an important type of direct marketing. Through email, many tasks are attained such as communication for the purpose of introducing your services, products, commercial or fundraising messages.

Traffic-Graph-B2C

 

The emarketer also conducted research over the changing trends in 2016 and concluded the findings in these words, “81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention. Email’s usefulness was followed by that of other digital tactics like organic search at 62% for acquisition and social media at 44% for retention—both rated effective by far fewer respondents than chosen email”.

Another most important thing because of that you should always prefer to formulate and adopt the policy of email marketing to grow your business is that email marketing is very cost-effective. You need not to have huge resources for generating and formatting emails. Come to know how much email marketing is cost-effective, according to the research findings of Shop.org and Forrester Research, round about 85% retailers in the United States of America think that email marketing is the most comprehensive as well as cost effective marketing forum.

 

Have a look at the below chat that is framed by the Direct Marketing Association (DMA) in a research study. The study revealed very interesting data according to which spending $1 on email marketing generates $40. 

That is the reason; you need to frame up a comprehensive strategy for email marketing for showing your presence, targeting your desired audience within a very short span of time, maximize your customers, and last but not the least to invest less and earn more than the investment. The data of Campaign Monitor reveals that the sale of about 20% of emails becomes mature. Come to know below how much the email marketing campaigns are successful in multiple industrial sectors. 

Show your online presence, grow your business in online marketing and increase your customers by email marketing.

Open Rate Email MARKETING

 

How Email Marketing works

 

That is not so tricky to set up and track an email marketing campaign. Even, there is an option for the addition of the newsletter sign up to websites. You can opt for that option to keep in touch with people and customers from diverse industrial or business backgrounds. Another important thing is that you can send directly the newsletter to your desired individuals to come to know about their interest in your services or products. You can target them from social media profiles. That is totally up to your discretion as to which duration is appropriate for you to handle newsletter formation and then sending them. You can send newsletters regularly, weekly, monthly, or yearly. Even newsletters can be sent to individuals on multiple religious, seasonal, and other events. For instance, if you have a restaurant, you can send discount offers on birthdays through emails. So, people will come to squander the opportunity to make their events memorable by saving money.

Email Marketing Strategies

No doubt, you will have to exert your energies to frame up email marketing strategies which will, in fact, determine the fate of your business. But that is not much difficult to grab the ideas of how email marketing strategies could be framed up by the win-win situation. 

  • Enlist the Targeted Contacts
  • Schedule Email sending
  • Add Catchy Subject, comprising on your offers
  • Well Written Email by targeting the desires and liking of customers
  • Addition of Images to Make emails more eye-grabbing
  • Always Save Time by Using Time Automation

Always add the email marketing strategy in your other e-commerce and social media strategies to grow your business by showing your presence online. Make the overall look and content of emails more attractive as well as eye-grabbing that will help to increase leads.

 Svennis Cloud Solutions