Inbound Marketing Agency
We  Automate  Business


 Website Development 


We  Automate  Business

 Website Development 

Our  Automate  Website Development & Design offers cover following platforms:

  • HubSpot CMS

  • WordPress

  • Shopify

  • We  Automate  Websites with CRM 

How to build a website with lead generation in mind?



Before you start to build your website - you need your Inbound Marketing Strategy in position


Lead generation refers to the process of attracting customers on your website in order to engage them in the contact management system. This process leads your customers through the buying process. In fact, it won’t be wrong to say that this process leads your customers to become your buyers. It helps in converting your customers into paying customers. This is obvious that the customers you might be looking for are looking for solutions on google that you can provide already. Lead generation can turn these people into your buyers. This is the best news for your website so far. But a hard milestone is to create an attractive website and for that here are tips to follow up.

Learn the website marketing strategy

An action plan that takes you towards achieving your business plans through various techniques is called a marketing strategy. The smarter strategy you will choose, the easier it will become for you to achieve your goals of the business. For creating a marketing strategy there are many parts to be followed in order to have a successful one. There is often confusion in understanding the techniques towards creating marketing strategies but here you are going to learn some amazing ways towards your dream website marketing strategies. You just need to understand what is written here clearly and implement the steps and then thank us later. So, here you go.

Get to know two things: yourself and your customer

This might sound weird to you to know yourself but this is how it works. Knowing yourself is utterly important in a way that you should be clear about your potentials and weaknesses. Evaluate your grounds and their strength in order to make a strategy accordingly.  Knowing yourself refers to knowing what makes you different from others while you are selling the same thing as others do? What is the need of the customers from you and why would they choose you over others? Why do your customers want something specific? What’s the market value of your customers’ needs? What would your customers don’t want to see while searching for what they want from you?

These are the things that you should keep in mind very clearly in order to create a website where customers will come considering it the right platform for them. Give a deep thought on all of these questions and get their answers with research and smart thinking. Without an answer to these questions, you won’t be able to find the best marketing strategy for your website.

Therefore, look deeply into these questions and then take the next steps. Now if you think that you might not answer all of these questions and it might take a lot of time for you to explore the answers to these problems then, it is better to take advice from an expert and learn from someone who is professional in it. In this way, you can not only learn the answers but you can also save a lot of time searching and finding things.

You should be better knowing what you are selling and what is the demand for what you sell in the market. For this, you should search for the brands that are similar to you and successful than you. by looking at those brands, you will get to learn a lot. Find reviews of people about your competitor websites. Looking at the reviews will help you find what the customers are looking for and what the customers hate.  Look at your own website as a customer and you will get to solve many of the questions by yourself.

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A good website is all about user experience


Appearance often plays an important role when it comes to websites. Suppose you searched for something and you found so many search results on your screen, now you clicked on a specific website and read the main content such as headings and so on. You were looking for something specific and you found that here. You are reading the content and getting the information you wanted. Now, looking at the content you feel like you are in the right place. You might have clicked on other links as well but you chose this one to get the information you wanted why? Because of the relevance of the words and headings you are here.

Here are some questions to ponder upon, while you approached this website, did you realize that you have come across the right place? Did you feel that whatever you found here was worth your time and attention? Did you wish to read more on the page? Did you feel that the website owners are trustworthy?

Well, for you to make a website all of the answers to these questions should be yes by your customers. So, for that, you need to make a website appealing enough to fulfill the needs of your customers at their first visit to your website. You need to choose perfect words, images, and themes for your website in order to attract your customers. If you feel like your website doesn’t portray you the way you want, then you should immediately hire an SEO specialist who would technically bring your website up with the help of some professional work and keywords. It will help you find your desired customers.

Make your website a magnet in the market to attract your customers. Focus on the content related to your website as it is the most important aspect of your website to grab the attention of your customers. How you use your color scheming matters a lot and lets your customers get attracted to it. So, it is better to have some creative and sensible graphic designer for your website. Even if you don’t have a graphic designer, choose the colors that look professional and accord with the nature of your website.


Utilize Google power


Now when you are done with steps 1 and 2, here you need to implement this step in order to go farther. Use the power of Google and invite some traffic to your website. If there is no or lesser traffic on your website then no matter how attractive your website is, it is going to be of no use. Get your targeted traffic through google. Your targeted traffic is the one that is most related to what you are selling or more specifically it is the traffic that wishes to buy what you are selling. Secondly, your targeted audience is the one that lives in the areas where you provide your services. So a combination of those who want to buy what you are selling and those who are living in your targeted area as well.

So, when you will specify your area of interest, Google will automatically generate traffic for you that belongs to that area. For example, if you are selling something in Washington DC, Google will only send you the traffic that is relevant to this area. The following elements are necessary for Google to pick up your website and bring it to the top.

Google Power

Right keyword selection


The right keyword is really necessary for a website to rise up on Google searches. If you are thinking that what a keyword means then, a keyword is actually a keyword phrase such as “The best mobile company” or “Mobiles in Washington”. To make this happen, you need search engine optimization services that are as simple as anything else. It is a technique to be used in pulling up your website. You need to add the right keywords in the right places of your website in order to make your users find your website upon finding something by typing those keywords in the search box of Google.

SEO basically helps you in generating traffic that is for free and valuable at the same time. It helps in generating traffic 24/7 to let your website get a lot of views in order for it to earn from the customers.

A high-quality content

Quality refers to the words and the way they are written along with what they are carrying. For example, a website sells blogs and it creates stories that are typical and don’t really add value to the life of people. Such content won’t be appreciated for the long term. On the other hand, content that has all of the things including a perfect theme, perfect selection of words, and a delicate way of communication will earn you a lot of readers.

The types of content on a website include words, images, videos, documentaries, colors, these, webinars, podcasts, blogs, and articles. Make sure that all of these areas are addressed well for high-quality production.


Optimization refers to the technical and some non-technical activities which bring forward your website in front of your customers and search engines such as Google, Bing, Yahoo, etc. optimization helps you in two ways. It helps your customers find you and desire you at the same time.

Having a magnificent website but unable to get searched by search engines, would it be of any benefit? Well, not at all. For it you should find a well SEO optimization company. Just keep it in mind that optimization is one of the most important strategies of marketing. If you ignore this strategy, you are going to be in loss.

Adding links

Some useful links can help you get your desired traffic on your website. Although the selection of links should be in a smarter way as this can even destroy your traffic. Some irrelevant links can bring you the fury of Google as well.

Generating traffic through paid ads.

This is one of the top-notch marketing strategies in order to bring traffic to your website. Paid ads are the marketing ads that pop up on any website as banners and posters. These could be in different sizes that all depends on you to place them on your website. After a handsome time period of waiting for traffic, add generation is a fast way to get you traffic and money at the same time. There are two types of ads. One that you run on your websites for others and one that you pay Google to get yourself advertised on the other websites. For example, a person opens the website of cars and there he comes across your website’s ad. Now if he clicks on the add, that person is visiting your website now and there are chances that if your content is worth it, the person will become your paid customer.


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