Understanding Facebook and Instagram Algorithms
"Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show. And doing their utmost to shape word of mouth by treating each customer as though he or she were the most important customer in the world."
Do not get surprised to know that 50% of the total global population is using different types of social media channels in 2020. The percentage of numbers is about 4 billion. Social media channels are not only being utilized for the purpose of interacting with people from around the world but also for marketing purposes to boost up sales as well as for brand awareness.
Extracting data from the article, “Facebook by the Numbers: Stats, Demographics & Fun Facts”, 2.50 billion monthly active users are on Facebook. 46% of male and 54% of female have accounts and use Facebook demographically. Facebook strategies determine the growth of your business as well as the success rate of your ads, campaigns, and posts. Thus, you should focus on the presentation and strategies by not compromising on quality and uniqueness that will also build repute of your brand. According to the article “7 steps to an effective Facebook marketing strategy”, written by Jenn Chen, there are some strategies and presentations for Facebook marketing. Find some of them below to grow up on social media’s most reliable channel.
Setting Up Goals for Facebook
Define your Facebook Target Audience
Get Engaged with Target Audience
Post at the Right Time
Align Facebook Content
Define Facebook Strategy regarding Ads
Aim of Brand Awareness
Keeping Facebook Content Fresh
Now, LinkedIn has more than 675 million members from all regions approximately. The number of members is increasing day by day. LinkedIn is the best forum to target the right target audience of professionals. You will get connected with professionals from all around the world that will be beneficial for your brand, service, or company. But you need some important things to note here to grow your relevant network of the target audience.
According to the “12 Easy Steps to Create a Successful LinkedIn Marketing Strategy (Updated March 2020)”, find below some important strategic points to know.
1.3 billion accounts have been created on Twitter. There are 330m monthly active users as well as 145 million daily users on Twitter, according to the data revealed by Brandwatch. According to the article, “How to create a Twitter marketing strategy for your brand”, find below the presentation and strategies to target the right audience for a business perspective by boosting relevant networking.