Facebook Ads Campaigns are core components of any Inbound Marketing Strategy
Facebook has become larger as well as the biggest social network around the world. It is growing rapidly with the passage of time because of public engagement. According to the recent statistical data, there are more than 2.6 billion monthly active users of Facebook in 2020.
According to the article “18 Facebook statistics every marketer should know in 2020” “in 2019, the most significant change in Facebook user demographics was among users born in 1945 or earlier, aka the “Silent” generation. This age group had grown on the platform from 26% in 2018 to nearly 40% in 2019. Interestingly, Millennials and Boomers only increased by a maximum of 2% and Gen Xers even reduced their Facebook use’.
Users from all around the world have an account on Facebook. According to the revealed data, fewer teens are using Facebook as compared to the past.
About 74% of Facebook users are high-income earners. Daily users of Facebook are 1.62 billion. Are you targeting the right people as per the demand of your business? If you are not damn sure, then you must plan a strategy to target the right people. The social media channel is being used now for the purpose of marketing and business purposes.
Different Types of Facebook Ads
There are multiple types of Facebook ads which are used for the purpose of targeting the right audience, engagement and brand awareness. It is highly important to comprehend types of Facebook ads to grab the idea which helps you to target your business audience in the right way.
Different types of ads are launched on Facebook. Find some most important types below
- Image ads
- Video ads
- Video poll ads
- Carousel ads
- Slideshow ads
- Collection ads
- Instant Experience ads
- Lead ads
- Dynamic ads
- Messenger ads
- Stories ads
- Playable ads
- Stories augmented reality ads
- Playable ads
How to Run Google Ads
“Spending money in the right way on ads to target your desired business audience is more appropriate by getting back the reward on the investment. “Somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment.”
What are Google Ads?
Google Ads Campaigns are core components of any Inbound Marketing Strategy
It has been revealed in multiple types of research that stronger and focused paid campaigns help to generate more clicks, and generating clicks lead to enhance the chances and probability of getting connected to the new customers that will be much beneficial for your business. That is the reason; google ads are getting momentum in the ongoing era in the world especially in the business community.
“Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC) where you (the advertiser) pays per click or per impression (CPM) on an ad”.
For the purpose of driving qualified traffic, Google Ads is the perfect one. Customers will get to know more about your products and services. Google Ads helps to generate more and more traffic on the website along with receiving calls and increasing in-store visits that will grow your business in an amazing way.
The trend and concept of well-timed ads is occupying a great space in the lives of businessmen so Google Ads also allow for the creation of well-timed ads. The well-timed functionality can be performed not only by using a desktop but also mobiles by targeting your desired business audience for the sake of enhancing business revenue. So, it will help to show your website or business on the search engine results page (SERP) at the right time when customers will be looking for the right place to land for products or services through Google Search or Google Maps. In this way, Google Ads helps you to target your desired business audience in more reliable and accurate ways.The most interesting thing about Google Ads is that it will help to improve as well as to analyze ads including reaching more people of your targeted audience for more and more engagement.
Does business size matter for Google Ads?
No, it has nothing to do with the size of the business. No matter whatever your business size is. Even your available resources do not matter in this regard. You are free to tailor your ads that suit your budget. You will be facilitated in ads within your mentioned budget.
How AdWords is more profitable than SEO?
You need a lot of time to rank your website on Google. SEO + Content is not doubted powerful strategy but that is also a fact that it will take much time to get ranked so that your customers land Google and find you right there on the top of the niche search. For that, you need to have little patience.
Another solution is Google Ads that is totally opposite. How amazing that is to know that you need only one hour for getting up and running. Even, you will be able to generate new sales within hours or hours.
The most attractive and profitable part of Google Ads is the performance-based.
Pay Per Click (PPC) is very unique as well as different models. In this model, you pay for results, not for the eye-balls. You are not supposed to pay at all if you do not gain
That is very amazing even to think that you do not fritter away your money and time if you do not get results and other required things. That is, in fact, the win-win situation.
Google Ads is the right place for the purpose of marketing. Companies and brands pay to rank their websites at the top. They are ranked on the basis of keywords and then appear in the search results page. Another important thing to reveal is that Google always gives preference to rank the big and well reputed brands.
It does not matter how much your brand has better products as compared to other brands which are more famous than yours. For instance, if a pizza brand is famous and big, Google will give preference to rank the pizza brand. On the other hand, you also have a pizza brand that is not much famous as compared to the big brand pizza. No matter how much quality your pizza brand has better than the famous pizza brand, Google will rank the famous pizza brand. In organic search, big brands are ranked. It is really hard for new arrivals or poor reputed brands to get ranked within a very short span of time.