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 Lead Generation 

 

We  Automate  Business

Lead Generation

Lead Generation it is a core component of any Inbound Marketing Strategy

"Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service"

Brian Tracy

 

We help companies to generate more Qualified Leads and drive more revenue through Inbound Marketing

“you know you are running a modern sales team when selling feels more like the relationship between a doctor and a patient and less like a relationship between a salesperson and a prospect…It’s no longer about interrupting, pitching, and closing. It is about listening, diagnosing and prescribing”

Mark Roberge, Harvard Business School and former Chief Revenue Officer of HubSpot’s Sales Division.

 

Our  Automate   offers to grow your Qualified Lead Generation :

  • Comprehensive content strategy

  • Uploading and updating unique and precise content

  • Addition of Strategically Call to Action

  • Adding the Live Chat Option

  • Addition of Testimonials

  • We  Automate  Lead Generation

A lead is “a person who has indicated an interest in your company’s product or service in some way, shape, or form.”

 Hubspot

Lead Generation in Sales Acceleration Formula to boost your Inbound Marketing

 

According to Gleanster, “only 25% of marketing-generated leads are high enough quality to advance to a sale”. Are you wondering about what leads are? No more worries. Lead is a process to convert interested people into your customers. When a brand of a company gets contacted with a potential person who desires to invest in its services or products that is lead. Lead Generation is the process to initiate the interest of consumers or inquire about products or services. In business, lead denotes the connotation about the person or organization that expresses interest in your services or products which you are offering. There can be multiple ways of expressing interest such as by sharing information, contact, and email.

Cold Lead

Cold Lead is a marketing strategy to contact people by using the outreach strategy. Cold email, Cold call, and Outbound Advertising are used for the purpose of targeting the audience by turning them into customers to boost sales. You have to set certain patterns and criteria to target the audience, and according to the criteria, a cold outreach strategy. The usage and utilizing the contacts under the cold lead strategy will help to boost your sale. Because of your interaction and communication, people will get inclined and interested to invest in your services and products.But keep in mind that people usually get frayed when they get calls, messages, and emails in which they never asked you to contact. On the other warm leads refer to getting contacted with the people who showed their interest in services or products via messages, calls, email, signing up newsletters or asking questions via social media.

What is a “marketing qualified lead”?

What is next? Of course, you have a list of all people who expressed their interest in your products or services. What you will do is pick up the phone and make calls to guide them more about your products so that they could take the final decision to become your customers. Marketing efforts are continued by “follow-up”, that is the idea behind the Marketing Qualified Lead. In this phase, the lead is not confirmed yet, and you endeavor to align it with your business. That is the journey toward sales “qualified lead”.

Brian Carroll states in his article with the topic Customer Experience and lead generation, yes really”, “Avoid “hearing” through a filter formed by your own worldview as a marketer, and do not impose your preconceived ideas on what you hear, because doing so will inhibit your efforts to put yourself in your customers’ shoes”.

 

What is “Sales qualified lead”?

 

“Sales qualified lead” is the next step after “marketing qualified lead” in which lead passes all the stages after grabbing the idea, purposes, aims, usability of products, benefits of products to fulfill the needs of investors, and required budget.

Marketers always want to make their leads qualified in which the person who contacted the company or shows interest in products or services is turned into a customer. This process is also known as “lead nurturing”. The core value of you must be to guide customers in the right way by showing them the usage ability, benefits, and value of your products for their need to fulfill to make them permanent customers. Always keep in touch with customers with respect, professionalism, and giving them value to grow your business in more practical ways.

According to the article, written by Anna Crowe, The Top B2B Lead Generation Trends in 2020, According to 91 Experts”, CACs (customer acquisition cost) across channels and competition, effective use of words will become a necessary skill in every B2B marketer or sales expert. The need for customer research-driven copywriting is definitely, in my point of view, one of the biggest trends companies should care about in 2020 if they want to see their lead generation efforts paying off”.

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